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Jay DiMartino

Jay's Surfing Blog

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The Dumpster Rubble Conundrum

Saturday May 31, 2014

"When asked precisely how many surfboards his company sells, he demurred. 'The more boards you sell, the less cool you are. The more success you attain, the more people don't like you. It's just surfers, man!'" That quote concludes a great article in Bloomberg Businessweek and speaks volumes about our day to day existence. Do tennis players ruminate on the purity of their sport under the leaning slab of capitalism? Doubt it. And I know that baseball fans have all but accepted the marketing of every minutia of their beloved "past time." Not a sport but a past time. That's what it was. Not an industry but a lawless past time, a lifestyle, a culture. Baseball was once a group of young maniacs stoked on the exhilaration of competition and the purity of commradery. Sound familiar? If not, read about the young surfers who explored the North Shore back in the 50's and 60's. We've come a long way in quantity, but we haven't gained much in quality. Have we sullied our lifestyle for convenience? Sure, but now we have heats on demand and surf camps and wave cams. I ain't gonna lie. It's nice. I get more sleep and ride more waves than ever, but it all feels dirty.

 

The article tells how Dane Reynolds pulled a blank out of the trash, smashed the tail with a rock, and now it's making up 15% of Channel Islands' sales. Sounds like a fairy tale, and if you've watched Reynolds surf, you'd swear he's magic. He's like a hipster Harry Potter who harkens back to a time when surfers let the wave lead the way. Watching his imperfect art, I laugh aloud like when I hear the White Stripes live or read a great "Far Side" cartoon, but how much of this is manipulation? Who cares? You shout. This is progress! You say. Surfboards are better than ever and surfing is at its most exciting. But the article illuminates the reality behind the most popular brands of surf gear and how they have built this behemoth on the backs of surfers and shapers who see very little of the pie, if any...the tail wagging the dog, he writes. But we bought in to this whole deal and I doubt very seriously that we will be breaking this cage any time soon. It's like wherever you tread into this "surfing versus capitalism" issue, you step on a double edged sword and fall down a slippery slope. Maybe it's time to quite complaining and admit that surfing now belongs to the world. It is an industry and like all great sports industries, the essence will forever be found in that glimmer in the eyes of the young, those girls and boys who stumble upon this great life with no understanding of what it has become. They find soon enough that if you just go surfing, everything is all right.

That said, the rise of the Fred Rubble has insured the era of signature model will remain as new surfers take to the waves on these stock equipment. However, full disclosure, I rode a Rubble, and it ripped.

 

Surf into Summer

Thursday May 8, 2014

Surfer Girl Fitness

Spending all summer surfing the Internet (even watching surf videos of Dane Reynolds) will give nothing but flabby arms and big ole love handles, but surfing waves offers so much more. Surfing is so fun that many people overlook its great health benefits, but you'd be hard pressed to find a better (and more enjoyable) cross-training exercise for athletes of all ability levels. Surfing is essentially a blend of swimming, balance training, and jumping rope (with a splash of riding a roller coaster). Surfing offers many health benefits whether you are an old goat or a beginner. I think you'll be surprised.

  • Paddling increases aerobic and cardio fitness.
  • Paddling also builds strength and muscle in the upper back and arms.
  • Springing to your feet and holding your line on the board strengthens the legs (thighs and calves) and lower back.
  • Turning and twisting your surfboard to catch waves stretches and strengthens the back.
  • Catching and riding a wave greatly improves balance and gross motor skills and builds long lean muscle that helps resist future injury.
  • Lastly, surfing brings together the mind and body and nature. Saltwater cleans the sinuses; sunshine helps the body create vitamin D, and riding a wave makes you feel gooooood. Surfing is without a doubt a healthy habit.Sure, you might get a little surf rash, but it's a small price to pay. Surf's up! Get in the water and rip!

     

    Get More Paddle Power

    Monday April 28, 2014

    Fall is about to break and with its arrival come Nor'easters and pre-winter lows rife with wind and current and swirling rips. Sounds crappy, but if you love surfing, you know that shifty chop and heavy breaking closeout meatballs can sometimes be a blast. Here is the issue: paddling through wind and current can wreak all havoc and heck on the shoulders, arms, and back; especially if you haven't been out in a while.

    It's strange when you think about it, but paddling is in many ways the most important skill in surfing...above everything. Think about it. You paddle more than you surf, and paddling gets you into position and into the wave. So how do you become a better paddler? If you have the opportunity to surf every day or even every other day, you'll be primed and loose for your next session, but paddling out cold and stiff after a surfing hiatus can result in muscle soreness, pain, and at worst, major injury. So what to do? Whether you are looking to get the best waves at you local beach break or prepping for an exotic trek to India, here are some ways to improve your stroke and in turn improve your stoke.

    How to Improve your Paddling Power

    How to Be a More Effective Paddler

     

    Surf into Summer

    Friday April 18, 2014

    Surf into Summer

     

    As we leave winter in the dust, we need to get serious about surfing. It's time to re-group, dig out from the snow, return that wetsuit to the garage, and get connected with the essence of freedom and fun. Winter is great to test your endurance and commitment to the sport, but you've answered the questions as to how far you will go to get a few waves. Are you a lifer? Are you willing to hurt and suffer for the possibility of some good waves? Heck yeah! And now we can relax and get into a groove and slide into a pair of baggies, enjoy the sun, and enjoy the ride. So let's figure some things out and get some things straight as spring progresses into summer and we reassert surfing as Priority Number 1. Here are some ideas to make you're upcoming season the ultimate surf-centered marathon:

    #1. Get a surf-friendly job

    #2. Apply new tricks to your repertoire

    #3. Be ready for the critters, rashes and stings, and pains.

    #4. Get in shape

    #5. Freshen up your surfboard

     

     

    Does Surfing "Take" Too Much?

    Friday April 18, 2014

    The world of surfing is one based on taking. We take a ride to the beach where we greedily take as many waves as we can. Sometimes we take a flight on which we take our boards and ipods and computers to another country and take waves from the locals and take pictures and videos of each other so we can take them back home and brag about how we "owned it."

    This flies in the face of the image we have painted of ourselves as mellow sea monkeys who spend our days as the sun rises and the mushrooms grow...long haired flower children who sacrifice material excess in exchange for a life in the ocean. It's all a façade. A fallacy.

    But there are entities that have taken action to show that surfers don't just take, and they don't just sit and watch the mushrooms grow. They act, and they help and are building a better place to surf. The Save the Waves Coalition has been aggressively battling corporate and government encroachment on hallowed surfing areas since 2001. Save the Waves has preserved surf spots in Peru, Costa Rica, Australia and Ireland among many other countries. If your curious, some spots include Pavones and Stradbroke Island. And while you and I are saying "Yeah, now we can go take some more waves!" They instead have quantified the value of waves beyond what we can take from them but rather what they give back to the community in terms of economics and cultural significance over the long term rather short minded profit margins of large developers.

     

    New Look. New Blood. Same Sport

    Sunday April 6, 2014

    Western Australia is delivering. The swell has been meaty and challenging and offering high performance opportunities for both powerful carving and aerial wizardry. For a wave that traditionally favors the no nonsense rail carving of guys like Tom Carroll, Margaret River has morphed under shifting swell and migrating wind directions, but has also played both the spoiler and supporter of incredible performances from the likes of John Florence, Kelly Slater, Gabriel Medina, C.J. Hobgood, and (Holy Moly!) Yadin Nicol. Nicol's 10 foot high full rotation aerial was what we all imagined surfing could be while Hobgood's speed lines in the pocket kept it all a classic affair.

    While we wait for the next call, it's impossible to overlook the slick new persona of the ASP. New logo, new catch phrase, new highly professional commentators and futuristic tech-sploitation make for a pretty cool visual experience akin to mainstream pro sports. But as much as this new look and feel is all about getting as many unblinking eyes locked on to flickering computer screens, it looks like the powers-that-be have put real surfing on center stage. The judging criteria has been revised somewhat to reflect the many faces of modern surfing, especially by raising the bar for 10 point rides. While competitive rules will always put the art of surfing in a tight box, the ASP has made the best changes since Rabbit helped usher in the Dream Tour. On a strange note, I have a premonition that Medina will win his second event in a row and eventually take the world title this year. But overall, there's a real push from powerful rail surfers like Florence, Young, and Zietz who are making a case for some fresh faces in the top 5.

     

    Long Live Surf History

    Saturday March 22, 2014

    The surf world forever marvels at the future of our sport. Board materials and fin configurations are quickly cataloged as "old" the minute something new is unveiled. Surfers who inhabited the excitement of eminent greatness are shuffled back to haunt their home breaks as soon as the media decides they aren't worth the video time, soundtrack, or magazine space. Sure, all sports have this problem, but surfing does very little to honor its forefathers (and mothers) save for precious few memorial contests here and there while small contingents of youngsters jump around in beaver tails (see Beck's "Loser")waving their single fins like a 70's cover band plays "Stairway to Heaven" almost as a joke.

    Nothing has really changed. Martin Potter was John Florence before John was, and it's great to see Pottz commentating at the Quiksilver Pro, but entire generations of athletes, craftsmen, and innovators have come and gone with barely a blip on the historical radar screen. Heck, Gerry Lopez was Martin Potter before Potter was. And nobody will ever know if they don't look. But sometimes, something comes along  that reminds us of the days when surfing wasn't just older, but more special. It was a time that Fred Hemmings calls the "Golden Age" of surfing. It was a time when surfing had yet to permeate the culture or even leave the few miles of Waikiki Beach that created it in the first place (although Tahitians and Peruvians say otherwise). The lineup was empty and the surfers rode boards crafted straight from local trees.  It almost seems like fiction.

    A.R. Gurrey was lucky enough to be a surfer and photographer in Waikiki during that time and documented it in an interesting way through a hand-crafted photo book called  the Surf Riders of Hawaii. It's considered the first book dedicated to surfing, making Gurrey the little known "father of surf photography." Check out the video discussing the Surf Riders of Hawaii.  You can see the insane images that were pasted right into the pages. For me, it's the photos that mean the most. They capture Hawaiians (namely Duke Kahanomoku) riding these virgin waves under the shadow of Diamond Head before the sport was a sport.  I wonder if those guys realized how lucky they were to have this experience. It will never happen again, and this book dating back to 1911 captures a moment that has been long buried under epoxy and air reverses.  Long live surfing!

    The Quiksilver Pro

    Friday March 14, 2014

    The 2014 Quiksilver Pro held at Snapper Rocks in Coolangata, Australia showed all the familiar elements we've come to expect from the first stop on the ASP Tour: long rippable point waves, Taj Burrow losing in the semis, and Parko in the final. It was all to plan...except one small thing. One small, goofy foot thing named Gabriel Medina. His approach to the winding walls at Snapper tell a tale of a surfer who has matured, his normally quick slash aerial display toned down to fit the vertical point peaks. But it wasn't just the more controlled and precise attack by the goofy foot Brazilian but rather something else that struck me as I watched the Quiksilver. For all the progress made by progressive surfing, Snapper's conditions showed that some waves still mandate old school rail to rail carving. And Joel Parkinson was the epitome of that surfing at his home break, exhibiting huge gaffs and floaters after air drops into the tube off the take-off. It wasn't epic Snapper, but it was shreddable for sure. And now the stage is set as we head to Pipeline in December. Will Medina keep it up and win the title? Will Burrow finally get it together? Will Slater go for his final title? Or will a dark horse grab the reins in next event. In women's surfing, it looks like the status quo has been extended with Steph Gilmore reasserting her historic dominance. So get all your surf stuff together and get ready for another great year of pro surfing.

     

    Surf into Spring

    Thursday February 27, 2014

    Winter will end...eventually and spring will bring good winds and good waves. So remember that spending this winter "surfing" the Internet will give nothing but flabby arms and big old love handles. So before Old Man Winter lets up his grip on you, start now getting those frozen bones back in motion. Hit the gym and start stretching.

    I have found that yoga is a great way for surfers to stay loose and focused even when the waves are flat or the snow is falling, and no one connects yoga and surfing better than Peggy Hall and her Yoga for Surfers DVD series. I have been through them all (except baby on Board) and will honestly say that my surfing feels better than ever. The series moves from basic poses in Volume 1 all the way to the the most gnarly Volume 3 - Unleased. Look for a parade of notable surfers and clips of great waves as you stretch and focus yourself to physical and mental health. Hall makes it a point to connect all the poses to powerful and progressive surfing maneuvers and most routines are filmed on the beach in exotic locales. Once you and the water are all warmed up, get on it.

    Surfing is so fun that many people overlook its great health benefits, but you'd be hard pressed to find a better (and more enjoyable) cross-training exercise for athletes of all ability levels. Surfing is essentially a blend of swimming, balance training, and jumping rope (with a splash of riding a roller coaster). Surfing offers many health benefits. I think you'll be surprised.

    • Paddling increases aerobic and cardio fitness.
    • Lastly, surfing brings together the mind and body and nature. Saltwater cleans the sinuses; sunshine helps the body create vitamin D, and riding a wave makes you feel gooooood. Surfing is without a doubt a healthy
    • Paddling also builds strength and muscle in the upper back and arms.
    • Springing to your feet and holding your line on the board strengthens the legs (thighs and calves) and lower back.
    • Turning and twisting your surfboard to catch waves stretches and strengthens the back.
    • Catching and riding a wave greatly improves balance and gross motor skills and builds long lean muscle that helps resist future injury.

     

    Surfing's Newest Incarnation

    Sunday February 16, 2014

    Tim Baker's piece over at the Inertia comes a few weeks after a conversation I had with photographer Pete Hodgson. The gist: surfing is no longer an activity of rebellion but rather an act of compliance. Kids are being groomed by little league parents to become surfers as if it's some viable career choice. Even more ironic, they surf to please their parents. 30 years ago, most moms would squirm at the thought of her little boy or girl hanging out all day at the beach and foregoing academic lessons for surf sessions. An average dad would gladly break that board in two pieces to keep his kid from wasting his life, but somehow today, average parents are "pushers" (as Baker puts it). They run interference to make sure little Jimmy gets the wave and bark strategy to their sweet Suzy in the lineup even during free surfs. They video and promote, give out hugs for big maneuvers, and glare at rail digs or missed aerial opportunity.

    If the kid is no good, the disappointment is palpable. However, if there is a shred of promise, the industry takes over from there by shaving down any rough edges (hair, clothes, back story) to create an advertising machine. Besides the fact they are lugging big board bags, there is no visual difference between your average college frat kid and an up and coming surf star. Does it matter? No, not for today's generation because they never experienced surfing as an outlaw activity. They grew up in a world where you buy Quiksilver at the mall and watch Blue Crush on the TV Guide channel and order surfboards on-line and can't find a beach where someone isn't giving surf lessons. Surfing is now just another sport.

    But I mourn not for surfing so much because I still love it, and it's still the greatest way to spend a day. Instead, Baker's little article hit me where it hurts. At home. I spent a year trying to shove surfing down my own kid's throat and in the process doing two horrible things: 1. I was treating surfing like some computer program that could be learned through if-then steps, like a paint-by-numbers Picasso tutorial. I took the natural joy out of it. 2. Worse. I made what should have been a day at the beach with dad into some kind of force feeding bum out. The take away? Surfing will be great. It will survive and change into something I barely recognize and my kid will be great whether he's surfing or not.

     

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