Chicago, America's Next Surf City?
According to this Time Magazine article, this is part of a push to extend surfing's influence inland, which is a valid observation. Global companies like Billabong and Quicksilver and Volcom see the writing on the wall. They know that expansion means going beyond nature's coastal boundaries. After all, that's where the cash potential lies. It's an untapped resource up to this point. But in reality, surfing is happening in bodies of water everywhere. Stand-up paddle boarding, wake surfing, kite surfing, surfing in rivers and giant lakes and Arctic seas, and even some action happening in truly viable wave pools. This might be a sea change moment for ocean surfers: the great shift inland for surf culture. It's an interesting thought.


Comments
kite Surfing is getting pretty popular in Chi. No shortage of wind, that is for sure.
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