Magma comes in several temperature levels from cold to warm and flaunts some serious scientific lingo when explaining its superior traction. I was most impressed with the length of time it remained thick and sticky. I noticed the original layer I applied for my initial session needed very little freshening on my second go-out.
Also, the innovative molded shape of the wax (sections made to break apart) eliminates the need to stuff a full bar into your baggies or to bite off only the chunk you need. I found their cold water wax to be very reliable as well as functional. And that's a lot to say about a bar of wax.
In a world of big business and corporations, it's nice to see a little guy with some soul and vision. Check out the Magma Labs site for the philosophy and science behind the product.
