Brave New Statement in Internet Shopping
“Spending a day surfing or snowboarding rather than a day at work is what Brave New World is all about!! Throwing back some beers with friends, soaking up the local scene, grooving to some new tunes, and fine tuning our stories about how ALL TIME the conditions have been is basically our goal in life.”This Ain't No Wal-Mart
This is the uber-cool mantra of Brave New World, the Internet based board sport superstore I was recently turned on to. Now when I use the term “superstore,” think less of Wal-Mart and Ron Jon’s and more of your local surf shop. Let’s face it, whether you’re a windsurfer, bodyboarder, windsurfer, skateboarder, or snowboarder, you are at the most elemental level a surfer.That’s where it all came from: that casual style and attitude. But that is not all that you want out of life. You want quality gear with which to follow your passion and perform at your best. That’s where Brave New World steps in. With its seemingly endless selection of quality products and healthy dash of board rider attitude, this is a site that appears to have what a surfer searching for the latest goodies in a quick and easy format needs.
Really Surfing the Internet
Being an Internet information guide, I have scoured many of the best product services and was impressed by Brave New World. In addition to three real world east coast retail locations, this site boasts men’s, women’s, and kid'sapparel as well as accessories like watches, footwear, and sunglasses. Click on their "pro shop" for other accessories. And what local shop would be complete without some surf movies? So Brave New World offers videos and DVD’s as well as artwork.In the Know
Another area where most on-line shopping services fall short and I believe Brave New World delivers is in their “Knowledge” section. I am always partial to surfers who know their craft, and by reading through the FAQ’s and beginner surfing tips, it is obvious that these folks got it right. There, you will find help with many common questions and concerns of a budding boardrider.It seems, they understand that surfing is not simply a sport but an art and lifestyle and that buying boarding products is not a “let me just grab something real quick” situation; it is, instead, an investment in the fun and safety that your chosen sport will give.
Go Surfing not Shopping
“We believe in one thing and that is to have a relaxed attitude and a laidback outlook towards life combined with the goose bumps you get from an epic day surfing, skateboarding or snowboarding. So if the gear or clothing your find on our site helps you spend your day waist deep in snow or waist high in surf then you made our day too.”And that’s the deal. I don’t want to spend my time searching local shops or prostituting my surfing soul at a giant chain store when I should be in the water with a fat smile on my face. It dawned on me with one look at Brave New World’s extensive site map. I could get anything I wanted for any situation whether I’m boarding a plane to Bali or heading down to the jetty for a quicky after work.I have explored Brave New World’s site and found the 1000’s of quality factory authorized products to be easy to order and easy to find using the search tool in the upper right side of their index page. I was especially impressed with the selection of surfboards from some the world’s greatest shapers. I’m a sucker for a hot board, and I found it hard to believe that I could choose my model and specifications and have my board shipped to my door in just days. Heck, my best friend takes a month to shape my boards here in my hometown.
So, as it is my job to find the best products and services out there for surfers, as well as back to school clothes for the kids, I have found one among the plethora a great Internet surf supply sites that is backed by 25+ years in the biz and that supplies surf, skate, snow, and kite boarding supplies for those riders who care about what they buy and from where they buy them.
